Next-Generation Marketing Strategies            August 28, 2024 (Mon) 18:00 - 20:00            Personalized Strategies Enabled by Data and Technology            August 28, 2024 (Mon) 18:00 - 20:00            *Community event with speakers and attendees from 20:00 - 21:00 Next-Generation Marketing Strategies            August 28, 2024 (Mon) 18:00 - 20:00            Personalized Strategies Enabled by Data and Technology            August 28, 2024 (Mon) 18:00 - 20:00            *Community event with speakers and attendees from 20:00 - 21:00

EVENT OUTLINE

イベント概要

Marketing Skills That Will Be Required in the Future

In next-generation marketing, where AI is leveraged, it's possible to approach potential customers with greater precision. However, to achieve this, it's essential to set clear objectives for AI and accurately understand and analyze your company's services, brand, market, and competitors. Furthermore, there's a need for strategies that utilize data analysis to grasp customer needs and promote purchases.

This seminar will explain, with specific examples, how to effectively use AI by clarifying your brand's core values, developing data-driven strategies, methods for promoting purchases, approaches that leverage the characteristics of each social media platform, and SEO measures. This seminar aims to provide new perspectives for your marketing strategy and contribute to fostering loyal customers.

RECOMMEND FOR

こんな方にオススメ
  • For those who want to obtain specific analysis methods and the latest information in the e-commerce industry

  • Those who have not clearly identified their company's marketing challenges

  • Are you looking to increase your CV rate and improve ad performance?

  • Those who want to know the best ways to view and analyze data visualized with AI

FLOW OF THE DAY

当日の流れ
  • 6:00 PM - 6:10 PM

    Opening Session

  • 6:10 PM - 6:30 PM

    ◎VIXEN
    Next-Generation Marketing Methods
    - Three Pillars
    - How to Interpret Data Accurately
    - Common Pitfalls

  • 6:30 PM - 6:50 PM

    ◎Huckleberry
    Success stories in customer acquisition, purchase, and CRM activities
    Measures to increase success rates through LTV/sales methods

  • 7:00 PM - 7:15 PM

    ◎Datarise
    Data analysis visualizing user behavior and the factors that significantly increase conversion rates
    Methods to acquire new and repeat customers through personalized marketing

  • 7:15 p.m. - 7:45 p.m.

    Responding to real voices!
    Panel Discussion

  • 8:00 p.m. -

    Meetup (Business Card Exchange Event)

SPERKER INTRODUCTION

登壇者紹介
  • DataRise Co., Ltd. CSO
    Park Min-sun
    Park Min-sun

    After completing his research on entrepreneurship at KAIST (Korea Advanced Institute of Science and Technology), he began his career as a PM at TmaxSoft, gaining experience in user profiling and target marketing as a data analyst at Coupang and SKT.
    He then founded Numberworks, a startup that created data solutions, and exited to KAKAO in 8 months.
    After that, at KAKAO, he analyzed data from all of KAKAO's e-commerce services and served as the TF leader for the development of automated CRM. Based on his experience at KAKAO, he re-founded "Datarize," which provides SaaS solution services for data infrastructure for e-commerce businesses, and for 5 years, as CSO and CPO, he has been developing user-friendly and intuitive automated CRM solutions.

  • DataRise, Inc. Business Operations Manager
    Yes, a technical skill.
    Lee Gi-ju

    After graduating from Ritsumeikan University's College of International Relations, I joined JR Kyushu as a career-track employee. For about five years, I was in charge of domestic and international sales, engaging in B2B sales and advertising/marketing operations in Japan, Hong Kong, Korea, Singapore, and other locations.

    After returning to Japan, I worked as a dedicated interpreter for Samsung Electronics, where I was responsible for communicating with major carriers (NTT Docomo, KDDI, Rakuten, etc.) within the department tasked with launching the "GALAXY series" for the Japanese market. Subsequently, I became the Japan lead in the Global Business Development Department of Cafe24, a major Korean e-commerce platform, where I managed cross-border operations between Japan and Korea, partnership building, and e-commerce growth. Currently, I am the Japan Operations Manager for Datarize, the No. 1 CRM company in Korea, working to facilitate their entry into the Japanese market.

  • CEO, Huckleberry Inc.
    Yusuke Ando
    Yusuke Ando

    Serial entrepreneur.
    After joining the Tokyo Fire Department, he went on to university. While studying at筑波大学 (University of Tsukuba), he started a human resources business.
    He developed multiple businesses and founded Socket, Inc. in November 2012. In September 2014, he released "Flipdesk," a marketing platform for smartphones.
    The service was adopted and used by hundreds of companies, including Adastria, Beams, and Megane Super, and was subsequently acquired by the KDDI Group.
    After serving as president of a KDDI Group company, where he was involved in business strategy, recruitment, and M&A, he resigned in 2017.
    After serving as a venture capital partner, he currently serves as the representative director of Huckleberry Inc., a leading company in Shopify app development. He has a long career in e-commerce and possesses a proven track record and deep knowledge in e-commerce strategy planning, construction, and operation.

    Author of "Shopify Management Handbook"

  • CEO, Vixen Inc.
    Hello Yuka
    Yuka Ima

    After graduating from university, I joined a sports management company for top athletes. I also gained experience at an advertising agency. Feeling the high costs of mass advertising and the challenges of digital marketing, I now run a business focused on streamlining marketing approaches and pinpointing and addressing specific issues.
    In an age overflowing with information and products, discerning the right methods and showcasing a product's value is key. Many companies struggle with overall strategy development and are stagnating. I provide marketing skills to elevate quality and revitalize the entire industry. I work with companies to accurately identify their challenges and find the shortest path to results, partnering with them to drive business growth through practical application.
    In my private life, I connect with people from many industries through triathlon and golf.

INFORMATION

開催概要
  • Date and time

    Monday, October 28, 2024, 6:00 PM - 9:00 PM

  • Method of delivery

    In-person Seminar

  • Venue

    Inside CIC Tokyo at Toranomon Hills Business Tower

  • Participation fee

    Free

  • Target audience

    E-commerce business owners (Shopify/other e-commerce platforms) / Business and marketing managers / Business owners

  • Capacity

    60 people

  • Notes

    On the day of the event, please show the application email screen and bring your business card.

APPLICATION

お申し込み

Privacy Policy