Nice to meet you all. My name is Yucca.

Based on my experience so far, I would like to leave an article that can be helpful.
If there is an article that interests you, please read it.

Normally, when I'm having drinks or exchanging business cards, I'm asked, "What do you do?" and when I answer, "I work in marketing," I get responses like, "Oh, web-related?" or "I'm not into digital..." I often have it. However, do you know what purpose marketing exists for?

Marketing is "creating a system to sell." And the reason why marketing is necessary is to ``create a situation in which a product will sell naturally without having to actively sell it.''

A Google search reveals that marketing is "an activity that a company performs by combining various methods such as market research, analysis, product development, sales promotion, and customer management in order to sell its products and services efficiently." I'll come. That's exactly right.

I would also like to touch on the often-heard concept of 4P/4C.

Corporate perspective: 4Ps

• Product
• Price
• Promotion
• Place

Customer perspective: 4C

• Customer Value
• Cost
• Convenience
• Communication

If a product is not attractive to customers, it will not sell. You also need to understand your customers' needs and provide products and services that meet them. When setting prices, it is important to ensure that the price is acceptable to the customer. No matter how great your product or service is, it's worthless if it's difficult for customers to obtain. And for successful marketing, two-way communication between sellers and buyers is essential.

In Japan, where the rate of e-commerce is low, I would like to leave behind a good tradition and utilize the "raw know-how" I have cultivated to propose a graduation-style format to companies with the aim of in-house marketing skills. .

Rather than just outsourcing, by thinking together and developing an elite team, we can not only improve sales, but also increase profits and usable funds, creating peace of mind and, as a result, making society as a whole more prosperous. , we aim to create a virtuous cycle that brings smiles to people's faces.

We strongly hope to support companies and retailers in creating such a virtuous cycle and contribute to regional revitalization and economic development in the true sense of the word.

We would like to share our unique approach and knowledge that combines marketing and education with our customers.

We sincerely hope that our ideas and proposals will bring new perspectives to your business and initiatives and lead to concrete results.